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TV turnoff week
Reduced TV viewing time is a clinical goal of the pediatric obesity prevention and treatment subgroup. KP-CMI partnered with the TV TurnOff Network to launch KP TV Turnoff Week in 2004. The program, implemented in KP medical centers and local school districts, promoted physical activity by encouraging children to avoid TV viewing for one week. KP co-sponsored the National TV Turnoff poster and worked with the TV Turnoff Network to provide tools, event ideas, contact information, and implementation toolkits. Hundreds of KP staff nationwide coordinated events, such as a KP-sponsored “swim night” when members enjoyed free access to a local pool, publicized the week, counseled patients and families, and presented the medical evidence to internal and external audiences.
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